For smaller SMB’s lacking in manpower, the need to invest in technology to help them thrive in the current economic climate is becoming increasingly essential. Making use of the right available expertise and equipment is key to any small businesses growth plans. Similarly, tapping into the huge potential of social media allows for greater engagement with your customer base and enhances the chances of growing your operation’s revenues via peer-to-per advocacy. The jewellery business is no different in this regard, being a very personal industry where understanding your customer’s needs is essential to ensuring success. No one knows that better than Fiona McInroy and Chris Vane, founders of the online contemporary jewellery company, Damson Jewellery. Being an ecommerce company selling jewellery has its challenges, particularly when it comes to building trust and relationships with customers who are essentially buying items they have only ever seen onscreen before. This is where technology plays a very important role Chris and Fiona are here joined by Michael Wilson to talk about why small business owners should grasp the opportunities available to them via technology For more information about the HP Business Answers blog, please visit: